499 stories · Latest content marketing news, creator economy updates, publishing trends, digital media strategies, and storytelling innovations worldwide.
Aaradhya Bachchan, the 13-year-old daughter of actors Abhishek Bachchan and Aishwarya Rai Bachchan, has approached the Delhi High Court seeking a summary judgment in her ongoing defamation lawsuit against various media platforms disseminating false information about her health.
In an era where every second counts, Swiggy & Zomato are pushing the envelope by offering a 10-minute delivery promise. This new service aims to revolutionize food delivery by slashing wait times dramatically.
In a surprising turn of events, Amit Doshi has resigned from his position as Chief Marketing Officer (CMO) at Britannia Industries.
In a landmark move that underscores its commitment to innovation and dynamic growth, Reliance Industries has appointed Gayatri Yadav as its new Group Chief Marketing Officer (CMO).
In a significant move to address the challenges posed by the rapidly evolving digital media landscape, a Parliamentary panel has proposed a unified media framework to regulate digital platforms.
In a notable shift in its digital marketing strategy, Amazon has significantly boosted its advertising spending on X (formerly Twitter), reversing previous cuts made during the platform’s tumultuous period under Elon Musk’s leadership.
As India eagerly awaits the Union Budget 2025-26, Moneycontrol has unveiled its special budget coverage under the theme ‘Booster Budget’.
In a significant move that underscores the growing influence of digital streaming platforms, FMCG giants Amul and Mondelez have begun advertising on Prasar Bharati’s WAVES OTT platform.
Tech enthusiasts and wearable fans have reason to rejoice as Google has officially greenlit the revival of the beloved Pebble smartwatch.
Bollywood actor Shahid Kapoor has confirmed that his upcoming film with Vishal Bhardwaj is set in 1990s Mumbai and carries a unique tone reminiscent of their 2009 cult hit Kaminey.
Punjab Chief Minister Bhagwant Mann has defended Delhi CM Arvind Kejriwal’s governance model, arguing that it is not centered around freebies but on responsible welfare policies.
With the upcoming elections drawing closer, Defence Minister Rajnath Singh reaffirmed the BJP commitment to delivering on all promises made to the people of Delhi.
Tata-owned Voltas Ltd, a leading home appliances and air-conditioning company, has announced that its Managing Director and Chief Executive Officer, Pradeep Bakshi, will step down after completing his term in August 2025.
State-run telecom giant BSNL has officially launched BiTV across India in collaboration with OTTplay, bringing a comprehensive entertainment experience that combines 450+ live TV channels and premium OTT content under a single platform.
Reliance Consumer Products Ltd (RCPL) has partnered with legendary Sri Lankan cricketer Muttiah Muralitharan to launch ‘Spinner’, an affordable sports drink priced at just Rs 10 for a 150 ml bottle.
n a significant legal development, the Delhi High Court has granted an ad interim injunction in favor of Play Games24x7, the company behind popular platforms RummyCircle and My11Circle.
Advertising volumes on television, once regarded as one of the most dominant mediums, witnessed a 4% decline in 2024 compared to the previous year, according to a recent TAM AdEx report.
Monks India, the Indian arm of S4 Capital’s digital marketing brand, has appointed industry veteran Ketan Desai as its Managing Director, effective February 3, 2025.
Zomato, the prominent restaurant aggregator and food delivery platform, has appointed Shalin Bhatt as the head of its dining vertical.
Prime Minister Narendra Modi has highlighted significant potential in India’s “concert economy” following the success of Coldplay’s recent performances in the country.
Discovery+ India has recently premiered the docuseries “The Fall of Diddy,” shedding light on the troubling allegations surrounding music mogul Sean “Diddy” Combs.
Airtel and Reliance Jio, two of India’s largest telecom operators, have unveiled revised mobile plans aimed at addressing changing consumer demands and increasing ARPU (Average Revenue Per User).
Vijay Iyer, the former Director of Amazon Ads India, has joined Flipkart in a strategic leadership role.
06 million against Star India in an ongoing arbitration concerning the International Cricket Council (ICC) broadcasting rights.