DD Free Dish E-Auction: Who Will Win the Free-to-Air Fight?
DD Free Dish, India’s only free-to-air (FTA) direct-to-home (DTH) service, recently concluded its annual MPEG-2 slot e-auction.
Content · Page 7
499 stories · Latest content marketing news, creator economy updates, publishing trends, digital media strategies, and storytelling innovations worldwide.
Power Shift: Who’s Steering IPG Mediabrands India Now?
IPG Mediabrands India has announced a significant leadership transition, marking a new chapter for one of India’s leading media agency networks.
Zouk’s Bold Move: Who’s Driving Their Next Chapter?
Zouk, a rising name in the world of stylish and functional bags, has made a significant strategic move in its marketing approach.
Satellite Spectrum Soon Up for Grabs: DoT Finalizing Allocation Rules
The Department of Telecommunications (DoT) is in the final stages of formulating the rules for the administrative allocation of satellite spectrum in India and is expected to roll them out soon.
Zee’s Focus Forward: 40% of Cash Flow to Fuel Core Growth
Zee Entertainment Enterprises Ltd. (ZEEL) has announced a strategic financial move, earmarking a substantial 40% of its free cash flows towards bolstering its “core” business projects.
TRAI Proposes 4% Revenue Share as Spectrum Fee for Satellite Operators
India’s telecom regulator, the Telecom Regulatory Authority of India (TRAI), has released its recommendations regarding the pricing of spectrum for satellite-based internet services, suggesting that these operators pay 4% of their Adjusted Gross Revenue (AGR) as spectrum charges.
ZEE Bolsters Leadership: Rohit Suri Named Chief Human Resources Officer
ZEE Entertainment Enterprises Ltd. (ZEEL) has announced the appointment of Rohit Suri as its new Chief Human Resources Officer (CHRO).
Media Caution Urged: NBF Advisory on Reporting Military Ops, Blackouts
In light of the prevailing sensitive geopolitical climate, particularly the ongoing tensions between India and Pakistan and the recent military activities, the News Broadcasters Federation (NBF) has…
Britannia Elevates Varun Berry to CEO Alongside Existing Roles
Britannia Industries Ltd has announced the appointment of Varun Berry to the role of Chief Executive Officer (CEO), effective May 8, 2025.
X Blocks Thousands of Indian Accounts After Government Takedown Orders
Amid escalating tensions between India and Pakistan, social media platform X (formerly Twitter) has announced that it has begun blocking access to thousands of accounts within India following orders from the Indian government.
Titan’s New Helmsman: Ajoy Chawla to Succeed C. K. Venkataraman as MD
Titan Company Ltd has announced a significant leadership transition, naming Ajoy Chawla as its next Managing Director (MD).
Price Wars Under Scanner: CCI’s New Playbook on Predatory Pricing
The Competition Commission of India (CCI) has unveiled a fresh set of regulations aimed at sharpening its scrutiny of predatory pricing practices, particularly within the rapidly evolving e-commerce and quick-commerce sectors.
India Today Group Bets Big on Homegrown Talent Amid Senior Departures
The India Today Group is strategically reinforcing its leadership ranks by promoting internal talent across its key verticals, including Business Today, India Today Digital, and the TV Today Input desk.
JioStarverse: AI Unlocks Influencer Power for Brands
JioStar has stepped into the influencer marketing arena with the launch of ‘JioStarverse ‘, a data-led platform boasting over 500 influencers.
GroupM Gets a Makeover? WPP Media Rebrand on the Horizon
” This potential change, first brought to light by Ad Age, marks a notable shift for the unit after two decades since its inception.
Universal Studios Rides into Delhi by 2027
India’s entertainment landscape is set for a thrilling transformation as global powerhouse Universal Studios is gearing up to launch its very first theme park in the country.
Ola’s Brand Secrets: A Family Affair Brewing?
A significant restructuring might be on the horizon for the Ola group, with reports suggesting that founder Bhavish Aggarwal is considering transferring the intellectual property (IP) rights of the flagship ‘Ola’ brand to a new holding company under his family office.
CTV Ad Blitz: Spends Triple to ₹1,500 Crore, Capturing 1.5% of Digital Pie
Connected TV (CTV) advertising in India is experiencing explosive growth, with ad spends more than tripling in the past two years to reach a significant ₹1,500 crore in 2024.
Merger Off-Air: Airtel and Tata Pull Plug on DTH Deal
In a surprising turn of events, Bharti Airtel and the Tata Group have mutually decided to call off their discussions regarding a potential merger of their Direct-To-Home (DTH) television businesses.
Prasar Bharati Opens Doors for Broadcasters with DD Free Dish MPEG-2 Slot Auction
Prasar Bharati, India’s public service broadcaster, has announced a new opportunity for private satellite TV channels to expand their reach through the widely accessed DD Free Dish platform.
Sudhir Chaudhary’s DD News Show: A New Era for National Broadcasting?
The Indian media landscape is witnessing a significant shift, with veteran journalist Sudhir Chaudhary announcing his new show on DD News at the recent WAVES 2025 summit.
IICT Launched at WAVES 2025 to Empower India’s Creative Workforce
The Indian Institute of Creative Technology (IICT) was launched at the World Audio Visual and Entertainment Summit (WAVES) 2025 in Mumbai, marking a significant step towards empowering India’s creative and digital workforce.
Adobe’s Creative Boost: Igniting India’s Creator Fire
Adobe is making significant strides in empowering India’s burgeoning creator economy.
JioStar MegaBlast Ignites Reliance Jewels’ Akshaya Tritiya
Reliance Jewels has teamed up with JioStar’s newly launched product, MegaBlast, to amplify the celebration of Akshaya Tritiya, a highly auspicious gold-buying festival in India.
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