Cola Wars Heat Up: PepsiCo Takes Aim at Coca-Cola with ‘Anytime’ Campaign
The cola wars have reignited as PepsiCo India launches its “Anytime is Pepsi Time” campaign, a cheeky response to Coca-Cola’s “Half Time” initiative.
News · Page 16
646 stories · Latest breaking news, top headlines, trending stories, and real-time updates from India and across the world.
Kalpesh Patankar Returns to VML India
VML, a leading global marketing transformation agency, has announced the appointment of Kalpesh Patankar as Group Chief Creative Officer, India.
Adarsh Gourav Ventures into Telugu Cinema
Adarsh Gourav, known for his critically acclaimed roles in films like “The White Tiger,” is set to make his Telugu debut in a psychological horror movie.
Supreme Court’s Stern Warning: The Ranveer Show Resumes Amid Controversy
In a significant development, the Supreme Court of India has permitted popular podcaster Ranveer Allahbadia to resume his show, “The Ranveer Show,” under stringent conditions emphasizing adherence to decency and morality standards.
Prada’s Bold Move: The €1.5 Billion Bid to Reclaim Versace’s Italian Legacy
5 billion. This potential acquisition could reshape the competitive landscape, bringing Versace back under Italian ownership and strengthening Prada’s position against global luxury conglomerates like LVMH and Kering.
Rajesh Sethuraman Expands Role at Godrej Consumer Products
In a strategic move to bolster its global operations, Godrej Consumer Products Limited (GCPL) has appointed Rajesh Sethuraman, the current CEO of its Indonesia operations, to the additional role of Global Business Transformation and IT Head.
Ola Electric Shares Slide Over 5%, Hitting 52-Week Low Amid Layoff Reports
71 per share on both the BSE and NSE. This downturn coincides with reports indicating that the company plans to lay off more than 1,000 employees and contract workers in an effort to improve profitability.
TRAI’s Lifeline to FM Radio: Revitalizing India’s Airwaves
The Telecom Regulatory Authority of India (TRAI) has recently unveiled a series of recommendations aimed at rejuvenating the FM radio sector, a move hailed by industry stakeholders as a critical intervention to breathe new life into the medium.
India’s Bold Move: How NXT Could Become the ‘Davos’ of the East
In an era of rapid innovation and global challenges, future-ready conversations have become essential.
Salman, Hrithik’s High-Stakes Mountain Dew Adventure
In an unprecedented collaboration, Bollywood superstars Salman Khan and Hrithik Roshan have joined forces for Mountain Dew’s latest advertising campaign.
TNOGA Cracks Down: Gaming Firms Face Legal Action for Non-Compliance!
The Tamil Nadu Online Gaming Authority (TNOGA) is intensifying its enforcement of the Tamil Nadu Online Gaming Authority (Real Money Games) Regulations, 2025, warning stakeholders to implement the…
Neena Gupta Turns Chef in Swiggy Dineout’s New Ad: A Flavorful Twist!
Swiggy Dineout has cooked up a delightful surprise for its audience by featuring veteran actress Neena Gupta as a gourmet chef in its latest advertisement.
Cheil SWA’s CEO Lim Seob Chung: “Creativity Alone Won’t Drive Sales”
In a rapidly evolving marketing landscape, Lim Seob Chung, President and CEO of Cheil South West Asia (SWA), emphasizes that while creativity remains essential, it must be strategically aligned with the entire consumer journey to effectively drive sales.
Bengaluru Court Fines PVR-INOX for Prolonged Ads: A Moviegoer’s Victory
In a landmark ruling, the Bengaluru Urban District Consumer Disputes Redressal Commission has imposed a ₹1 lakh fine on PVR-INOX for subjecting audiences to extended advertisements beyond the scheduled showtime.
Ads Drive Purchases: 42% of Viewers Say Advertising Influences Buying Decisions GroupM Report
A new GroupM report highlights the growing impact of advertising on consumer behavior, revealing that 42% of viewers consider advertisements influential in their purchase decisions.
Amazon Online India Leads Digital Ad Spend in 2024; Google Falls to Ninth: TAM Report
In 2024, Amazon Online India emerged as the top digital advertiser, while Google experienced a significant drop to the ninth position, according to the latest TAM AdEx report.
AI-Powered Fake Apps Defraud Indian Users: A Growing Cyber Threat
In recent times, India has witnessed a surge in cybercrimes where scammers leverage artificial intelligence (AI) to create fraudulent applications, deceiving users into financial losses and data breaches.
JSW MG Motor India Appoints Anurag Mehrotra as New Managing Director
JSW MG Motor India has appointed Anurag Mehrotra as its Managing Director, marking a significant leadership transition for the company.
Delhi High Court Demands OpenAI’s Response Amidst Expanding Copyright Dispute
In a significant legal development, the Delhi High Court has directed OpenAI to respond to a lawsuit filed by Asian News International (ANI), alleging unauthorized use of its content to train the AI model, ChatGPT.
Influencer Gaurav Taneja Challenges Selective Accountability in YouTube Controversy
In the wake of the recent controversy surrounding YouTuber Ranveer Allahbadia’s remarks on the show “India’s Got Latent,” fellow influencer Gaurav Taneja, popularly known as “Flying Beast,” has raised concerns about the selective targeting of content creators.
Advertising Industry Unites to Combat ‘Reverse Auction’ Dilemma
In a significant move to address persistent ethical challenges within the advertising sector, the Advertising Agencies Association of India (AAAI) and the Indian Society of Advertisers (ISA) are…
Ad Club Trivandrum officially launched
The advertising community in Trivandrum marked a significant milestone with the official launch of the Ad Club Trivandrum on February 14, 2025.
The Sacred Amritsar Festival Returns February 21-23, 2025
The Sacred Amritsar Festival is set to enchant attendees from February 21 to 23, 2025, in the historic city of Amritsar, Punjab.
Vikas Kharage, ACS to Maharashtra CM, Visits TMKOC Sets with Senior IAS Officers
Vikas Kharage, Additional Chief Secretary (ACS) to the Chief Minister and the Department of Cultural Affairs, Maharashtra, recently visited the sets of Taarak Mehta Ka Ooltah Chashmah (TMKOC) alongside 12 esteemed senior IAS officers from the 1994 batch.
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