105 stories · Latest social media news, platform updates, influencer trends, algorithm changes, and digital marketing insights across major networks.
Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original Equipment Manufacturer) deals to refine its Connected TV (CTV) metrics in the rapidly expanding Indian market.
Ogilvy Asia Pacific (APAC) has announced a strategic move to unify its social media capabilities under a single, cohesive brand: Social@Ogilvy.
In a significant crackdown on digital piracy, the Gujarat Police, acting on a complaint filed by Star India, have busted a massive ₹700 crore (US $84 million) illicit Internet Protocol Television (IPTV) racket.
YouTube has announced two significant new features leveraging artificial intelligence and connected TV capabilities aimed at revolutionizing viewer engagement and advertising effectiveness.
Messaging giant WhatsApp is on the verge of introducing a novel feature that will allow users to create groups without the initial requirement of adding any participants.
” This directive from the Parliamentary Standing Committee on Communications and Information Technology signals a heightened focus on the content being disseminated by popular online figures and the government’s response to potentially harmful or anti-national narratives.
YouTube is experimenting with a new subscription tier called the “two-person Premium plan,” designed for couples, roommates, or any two people living in the same household.
YouTube CEO Neal Mohan announced a significant investment of over ₹850 crore (approximately $102 million USD) in the Indian creator ecosystem over the next two years.
In a significant leadership shuffle, global video streaming giant YouTube has announced the appointment of Gunjan Soni as its new Country Managing Director for India.
In a landmark decision that could reshape the digital landscape of India, the Competition Commission of India (CCI) has taken a significant step towards enforcing fairer competition.
Google’s parent company, Alphabet, has announced a strong first quarter for 2025, fueled by significant advancements in artificial intelligence and continued growth across its core businesses.
Eagle-eyed observers have noticed a subtle but significant change on Apple’s website: the prominent “Available Now” tag associated with its highly anticipated Apple Intelligence features has been quietly removed.
At a recent Meta Marketing Summit – Agency Edition held in Mumbai and Gurgaon, the tech giant unveiled its ambitious strategy to empower India’s media agencies for the future.
Google has once again pressed pause on its long-promised crackdown on third-party cookies in its Chrome browser, bowing to a potent cocktail of legal pressure and significant pushback from the advertising industry.
Attention, content creators! Forget juggling multiple apps to craft that perfect video. Instagram has just dropped ‘Edits’, a brand-new, standalone mobile application designed to streamline your entire video creation workflow.
24 crore proposed by tech giant Google in a case concerning its alleged anti-competitive practices within the Android Smart TV ecosystem in India.
6 billion) class action lawsuit in the United Kingdom, alleging that the company abused its dominant position in the search advertising market, leading to inflated costs for countless UK businesses.
Tech giant Google has reportedly implemented significant job cuts within its Platforms and Devices unit, impacting teams responsible for core products like the Android operating system, Pixel smartphones, and the widely used Chrome browser.
NODWIN Gaming has officially named Shefali Johnson as the new Chief Executive Officer (CEO) of Comic Con India, marking a significant leadership transition for one of the country’s most iconic pop-culture events.
In a significant development related to the controversy surrounding the YouTube show “India’s Got Latent,” comedian Samay Raina recently appeared before the Guwahati Crime Branch for questioning.
YouTube is taking its Shorts platform to the next level by introducing cutting-edge AI tools powered by Google’s DeepMind technology.
The Femina Circle, an exclusive initiative by Femina, made its debut in Pune on April 2, 2025, featuring Bollywood actress and wellness advocate Shilpa Shetty as the keynote speaker.
Social media advertising is poised for significant growth, with global ad spend projected to reach $239 billion in 2025 and further rise to $273 billion by 2026, according to a new report by Taboola.
OpenAI’s latest update to its GPT-4o model has taken social media by storm, with users flooding platforms like X (formerly Twitter) and Instagram with Studio Ghibli-inspired creations.