Mahindra Launches Unlimit Bharat Campaign on World EV Day in Collaboration with TV9 Network

On the occasion of World EV Day, Mahindra Electric Automobile has launched a new campaign titled Unlimit Bharat in collaboration with the TV9 Network. The initiative aims to promote the adoption of electric vehicles by showcasing the practicality and potential of Mahindra’s electric SUVs.

The campaign is one of the largest of its kind, uniting over 100 content creators from various fields, including auto, travel, music, finance, and lifestyle. These creators will highlight the versatility and limitless potential of Mahindra’s eSUVs, specifically the flagship Electric Origin SUVs, the XEV 9e and BE 6.

According to Nalinikanth Gollagunta, CEO of Mahindra Electric Automobile, over 20,000 Mahindra eSUVs have been sold in just five months. The Unlimit Bharat campaign seeks to further accelerate this momentum by featuring a diverse group of creators from different regions to demonstrate the real-world utility of the vehicles. The collaboration with the TV9 Network, which has a vast national reach and content in seven languages, is seen as the perfect platform to deliver this message and position EVs as a symbol of modernity and accessibility.

Key Highlights:

• Campaign Launch: On World EV Day, Mahindra Electric launched the ‘Unlimit Bharat’ campaign in partnership with the TV9 Network.
• Creator-Led Initiative: The campaign involves over 100 content creators from various genres to showcase the practicality and potential of Mahindra’s electric SUVs.
• Focus Vehicles: The initiative highlights Mahindra’s flagship EV models, the XEV 9e and BE 6, which are built on the INGLO platform.
• Goal: The campaign aims to accelerate EV adoption in India by demonstrating that electric vehicles are not only environmentally conscious but also symbols of progress and style.