‘The Buckingham Murders’ and ‘Citadel: Honey Bunny’ Lead OTT Viewership in India

Chrome OTT (COTT) has shared detailed data on Indian OTT consumption trends from November 8–15, 2024, revealing high viewership for two major titles: Netflix’s The Buckingham Murders and Amazon Prime Video’s Citadel: Honey Bunny.

Netflix’s ‘The Buckingham Murders’
This crime drama-thriller has garnered strong attention, particularly on Connected TVs (CTV) and mobile devices.

• Unique Viewers: 7.5 million
• Total Watch Time: 615 million minutes
• Device Segmentation:
  • CTV: 5.06 million (67%)
  • Mobile: 2.94 million (39%)
• Demographic Insights:
  • Females:
    • Age 25–34: 1.4 million (19%)
    • Age 35–44: 1.08 million (14%)
  • Males:
    • Age 25–34: 1.9 million (25%)
    • Age 35–44: 1.6 million (21%)

Amazon Prime Video’s ‘Citadel: Honey Bunny’
This action-thriller, available in multiple languages, has surpassed The Buckingham Murders in both viewership and total watch time.

• Unique Viewers: 8.4 million
• Total Watch Time: 907.2 million minutes
• Device Segmentation:
  • CTV: 4.71 million (56%)
  • Mobile: 4.33 million (52%)
• Demographic Insights:
  • Females:
    • Age 25–34: 1.56 million (19%)
    • Age 35–44: 1.8 million (21%)
  • Males:
    • Age 25–34: 2.2 million (26%)
    • Age 35–44: 1.7 million (20%)

Key Trends in OTT Consumption

1. CTV’s Growing Dominance:
   Audiences are increasingly gravitating toward larger screens for premium content, as demonstrated by The Buckingham Murders.
2. Mobile’s Continued Importance:
   Mobile devices are still crucial for engaging viewers with region-specific content, as seen with Citadel: Honey Bunny‘s multilingual appeal.
3. Thriller and Action Genres Take the Lead:
   Action-packed thrillers continue to dominate OTT viewership, with regional content boosting the reach of platforms like Amazon Prime Video.

Pooja Shrivastava, Product Head at COTT, commented on the evolving OTT landscape, stating, “OTT platforms are transforming consumption patterns in India. The rise of Connected TVs and the sustained dominance of mobile devices highlight the diversity in viewer preferences.”

This surge in OTT viewership indicates that India’s digital entertainment sector is rapidly growing, offering exciting opportunities for creators and platforms alike.

Key Highlights:

1. The Buckingham Murders and Citadel: Honey Bunny lead OTT viewership.
2. CTV and mobile devices remain key platforms, with CTV seeing rising popularity.
3. Action and thriller genres, with multilingual content, are driving the trend.