
Amazon Quietly Doubles Prime Video Ad Load to 4-6 Minutes Per Hour
Amazon has reportedly doubled the ad load on its Prime Video streaming service, with viewers now experiencing between four to six minutes of commercials per hour.
3 stories · Every PressRoom story about Streaming Services, newest first. Last updated 14 June 2025.

Amazon has reportedly doubled the ad load on its Prime Video streaming service, with viewers now experiencing between four to six minutes of commercials per hour.

Cable operators are increasingly demanding regulatory parity as the lines between traditional broadcasting and FAST (Free Ad-Supported Streaming TV) continue to blur.

The eagerly awaited merger between The Walt Disney Company’s Disney Star and Reliance Industries’ Viacom18 is now in its final stages, with the new entity, Jio Star, set to transform India’s media and entertainment scene.