4 stories · Every PressRoom story about BARC India, newest first. Last updated 18 October 2026.
TAM AdEx data for July to September 2026 shows advertisers pulling back from television while weekly TV ratings stayed suspended, and moving money to measurable digital media.
The Broadcast Audience Research Council (BARC) India, the country’s sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement, even as the…
In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its four-week rolling average system…
In a candid assessment of the media and entertainment landscape, Shashi Sinha, Chairman of the Broadcast Audience Research Council (BARC) India, identified stakeholder alignment as a significant and ongoing challenge for the industry.