3 stories · Every PressRoom story about Media Measurement, newest first. Last updated 8 July 2025.
The Broadcast Audience Research Council (BARC) India, the country’s sole licensed television audience measurement body, is well-prepared for the evolving landscape of media measurement, even as the…
In a significant paradigm shift for the Indian broadcast media landscape, the Broadcast Audience Research Council (BARC) India has announced it will discontinue its four-week rolling average system…
Comscore, a leading media measurement and analytics company, is strengthening its partnership with Google to improve YouTube visibility and is also pursuing OEM (Original Equipment Manufacturer) deals to refine its Connected TV (CTV) metrics in the rapidly expanding Indian market.